News | March 23, 2007

The Ultimate Tailgate Party: Char-Broil Partners With Toyota To Launch 'Grilling Secrets Tour'

Columbus, GA. - Visit your local Lowe's retail location in the next few months and you'll be able to do more than shop for home improvement items. Toyota and Char-Broil are hitting the road for a 17-week grilling tour that will visit 210 Lowe's stores nationwide, giving consumers the opportunity to test drive the all-new Char-Broil TEC Series infrared grill and get a look at the all-new 2007 Toyota Tundra.

The Char-Broil Grilling Secrets Tour launches this month and features Char-Broil's new TEC Series Grills. These grills allow backyard cooks and BBQ lovers to get the same quality results once only available to restaurant chefs – at an affordable price at less than $1,000. The Char-Broil TEC Series grills include the next-generation, glass-top infrared burner as well as conventional open-flame capabilities, allowing grillers to serve the juiciest, tastiest foods right at home,

"Cooking on a grill has truly become an art form, and our new grills raise the bar for results-driven chefs everywhere. We are proud to partner with a brand that is also committed to quality," said Char-Broil Director of Marketing Thom Ward. "Bringing together two tailgating icons for this tour provides consumers with a unique experience."

The Grilling Secrets Tour, which runs through July, has two separate routes. The first tour launches in Columbus, GA. and heads southwest through Alabama, Louisiana, Mississippi, Texas, New Mexico, Arizona and then up the West Coast through California, Oregon and Washington. The second tour launches in Tampa, FL. and heads up the East Coast with stops in Georgia, South Carolina, North Carolina, Virginia and New England.

At Lowe's locations in each market, consumers will get a hands-on demonstration of the grill's technology and get a peek at the all-new 2007 Toyota Tundra.

The Char-Broil TEC Series is available in three models for prices ranging from $699 to $999. The 304-grade stainless steel line of grills include:

  • a free-standing four-burner grill with two TEC glass-top infrared burners, two open-flame burners, and a convenient warming rack for a total cooking area of 900 square inches;
  • a three-burner grill available as a free-standing unit and
  • a three-burner grill as a built-in unit ready to drop into a custom built grill island; the three burner units feature a single TEC glass-top infrared burner, two open-flame burners, and a convenient warming rack for a total cooking area of 680 square inches.

Available accessories include a heavy-duty vinyl grill cover and a stainless steel commercial grade rotisserie.

For additional information, you can visit www.charbroil.com/tec or www.tundraproveit.com.

SOURCE: Toyota and Char-Broil